Knowing these answers will help you clearly define your ideal customer base and who exactly you should be targeting with your marketing efforts. Who would you imagine as your perfect brand advocates?.Why will a customer want or need to buy it?.What are the features and benefits of your product?.

What is your products’ value proposition?.You may want to start with asking yourself the following questions: How do you define your ideal customer base?īefore you can start strategizing about growing your customer base, you’ll need to clearly define what your ideal customer looks like. Either way, they’re loyal to you, and that’s what defines a customer base. These shoppers may be loyal to your brand for a number of reasons: it could be because you offer them a product they want or need, because your brand’s messaging resonates with them, or they enjoy being involved in your brand community. When you have shoppers who consistently engage with your brand that fit your target market or ideal customer persona, you have a strong customer base. Your customer base will be the key to your brand’s success, so learning about it and strategizing early in your business’ lifecycle is essential.ĭon’t worry-we’ll explain everything about a customer base to you, so you can start to strategize how you're going to grow and retain it! Ready to get started? What is a customer base?Ī customer base is simply defined as your most loyal and engaged customers. There are many reasons why growing your customer base is beneficial for your brand, but the most important reason is to start making sales to boost your revenue. You may be wondering what a customer base is, and why you should be interested in it. So you’ve launched your ecommerce store now what do you do? It’s time to build your customer base, of course!

Building your client base